The wedding vows are the most important part of a wedding and there is an increasing number of couples recognising that and writing their own vows. It isn't as easy as it sounds.
We interviewed Mihad Ali, owner of Mihad Ali Creations and creator of customised wedding vows. What a fascinating job she has.
How did your business begin?
My business idea began not too long ago. It began from 3 loves I have: helping other people, writing poetry and my love anything and everything weddings. From my love of these 3, I thought it would work as a business because there wasn't anything like it. There are similar businesses that services brides and grooms with personalised vows. What makes my business different is that it is true personalisation from the first to the last word. Nothing is ever repeated for a client.
How do you write personalised vows? How do you get to know the bride and groom?
With every Bride or Groom, I talk to them (usually separately) and learn more about their relationship and we talk about how they met, when their partner first said the three magical words (I love you), where were they when that happened, any ideas they may have and want to include in their vows.The phrase pictures tell a thousand words is true so I get the bride or groom to show me some pictures they love and we talk about why they love them. Every little bit helps to create words to remember. Because I want them to feel relaxed I usually meet with them at their homes. It is their space and comfort zone and people feel more at ease in their own environment which makes it feel like a conversation with a friend and not an interview. So there is no need to be nervous!

Do people come to you with pre-written vows?
Clients have never come to me with their vows fully written, they usually come with ideas of what they want which is fantastic because it tells me that they care enough about their Bride or Groom to-be to have seriously thought this through.
Why should couples bother with customised wedding vows?
Weddings are such a personalised and special event. Every little detail is thought out from the linens to the shade of flowers in the centrepieces. Why shouldn't the vows be as well? The vows one makes to their future partner aren't just words spoken, at least they shouldn't be. They should be full of treasured and unique memories for the couple. In 20 years time they can look at those vows and remember their wedding day like it was yesterday simply because it was theirs and theirs only. That is something that no one can take away from them. Their wedding day from start to finish was theirs. Their wedding vows wasn't what some do especially at the last minute which is get them off the internet. Why would you want to use vows that millions of other people have used? There is a sense of pride and elegance in knowing they are yours forever.
What else can you offer to the bride and groom?
Many people get nervous at the thought of speaking in front of a crowd. Imagine having to do that on one of the most important days of your life? With the Divine Delivery service, I help the Bride or Groom do just that. For 8 weeks (2 hours a week) together we go through a personalised learning process. As we all have different ways of learning we work out what bests suits them and then start memorising their vows and by the end of the 7 weeks they know their vows like the back of their hand and because we've practiced for so long they usually aren't nervous or scared. In the week before the wedding we go over the vows one last time just to make sure there are no issues and before you know it is it wedding day! It is a fun process for the both of us. Believe it or not to help couples memorise their vows we play games! What better way to learn than by having fun doing it!
Which part of your job do you love most and why?
The best part of my job is when I see the look on a client's face and they love their vows. Knowing that I had a hand in helping them create something so special and timeless that will be treasured forever makes me smile, There is nothing better!
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